Coordinates web operations, ecommerce platform maintenance, technical requests, Jira requirements, QA/UAT, integrations, deployments, and post-launch validation. Acts as a liaison among ecommerce, marketing technology, IT, developers, agencies, and vendors. Supports Salesforce Marketing Cloud and loyalty platforms, troubleshoots cross-platform issues, documents requirements and defects, monitors technical tickets, and identifies opportunities to improve digital customer experience, platform usage, processes, and technology ROI.