Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

Build and lead revenue marketing programs that generate predictable enterprise and self-serve pipeline. Responsibilities include pipeline planning, event strategy and execution, demand generation campaigns, nurture programs, account-based marketing, paid media, budget management, agency coordination, attribution, and close collaboration with Sales and RevOps. The role is hands-on, requiring rapid program launches, performance measurement, and optimization of marketing investments.

Own Keycard’s end-to-end customer evaluation journey and developer experience across SDKs, CLI, console, documentation, and templates. Define evaluation milestones and metrics, instrument onboarding, reduce time to first credential exchange, and convert field-engineering processes into self-guided product experiences. Partner with engineering, DevRel, marketing, sales, and customers to improve adoption, run experiments, and incorporate evaluator feedback into the roadmap.