Define and execute social brand identity and content strategy to grow authentic audiences across Instagram, TikTok, Meta, and YouTube. Develop repeatable short-form content frameworks, editorial calendars, community engagement tactics, and creator partnerships. Provide high-level paid media guidance, track performance metrics, and collaborate with the filmmaker to align social strategy with studio objectives.

Advise and sometimes manage paid Meta campaigns focused on Instagram Reels and short-form video to grow Persian‑American and U.S. film/cinephile audiences. Set targeting, budgets, creative direction, launch campaigns for films/trailers, and report on audience growth and engagement with optimization recommendations.

Advise and occasionally manage Meta (Instagram/Facebook) paid social campaigns for a creator brand and film studio. Shape Reels-focused strategy, recommend targeting, budgets, and creative, launch campaigns for films/trailers, and report on audience growth and engagement with optimization recommendations.