Lead BI efforts to automate and modernize reporting using SQL, Looker/LookML, Snowflake/BigQuery and LLM connectors. Build actionable dashboards, validate and reconcile commerce and financial datasets, run alignment meetings with stakeholders, mentor analytics staff on generative AI and prompt engineering, and provide real-time monitoring during major shopping events.

Lead and scale paid media arbitrage for commerce and affiliate monetization across Meta, Google/YouTube, ChatGPT ads and native networks. Manage bid and budget architecture, run A/B tests, build Excel financial models, integrate affiliate networks and Amazon attribution, maintain BI reporting (Looker/Tableau), oversee tracking and attribution, and align Editorial/SEO/Product teams. Mentor colleagues on generative AI workflows and operate during EST core hours for peak shopping events.