Leads a field sales team by setting targets, developing regional sales strategies, coaching representatives, managing customer relationships, analyzing sales performance, and overseeing territories, schedules, budgets, and documentation. Collaborates with service, parts, rentals, preowned, and marketing teams to align sales efforts. Requires bilingual French and English communication, regular client and team travel, and at least five years of supervisory or leadership experience.

Develops sales within an assigned territory by prospecting, cold calling, managing customer accounts, achieving revenue targets, and selling material-handling solutions. Builds customer relationships, forecasts sales, reports market and competitor activity, collaborates with internal teams, and travels extensively to customer meetings, trade shows, and industry events. Requires bilingual French and English communication, equipment-sales experience, account-management capability, and proficiency with Microsoft Office Suite.