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Develop and execute integrated SEO and GEO strategies for travel and hospitality accounts. Responsibilities include technical audits, content and keyword research, authority building, AI-visibility analysis, performance reporting, roadmap development, implementation QA, and client support. The role collaborates with account and project managers, coordinates specialists, uses AI tools for research and workflow automation, and tests emerging search technologies and GEO methods.

The Account Director will manage client relationships, oversee strategic planning, and ensure seamless integration of marketing efforts across the agency's travel accounts, focusing on digital marketing and performance outcomes.

Execute and optimize multichannel paid media campaigns across search, social, programmatic, video, and emerging channels. Build accurate tracking, testing, and reporting; use AI-powered media tools thoughtfully; test new platforms and ad formats; document results; and support Account Managers with performance insights and technical expertise during client interactions.

Set strategic direction for new and existing travel clients, lead onboarding and quarterly replans, create reusable frameworks and thought leadership, tie recommendations to client revenue, and sell strategy as a standalone offering while ensuring plans drive measurable results.