Leads multiple complex product design projects, sets design strategy, guides teams through ambiguity, coaches designers and direct reports, manages client relationships, and communicates design decisions to senior stakeholders. The role requires maintaining strong design judgment, aligning work with business goals, and building trust with clients and executives.

Leads generative and evaluative UX research, including interviews, diary studies, and usability testing. Translates complex user and workflow insights into actionable product recommendations, facilitates co-ideation with designers, presents audience-centered narratives, and communicates research impact on business decisions. Collaborates cross-functionally throughout discovery and validation while balancing research rigor, timelines, and client needs.

Senior UX Designer responsible for research, conceptual design, prototyping, iterative delivery, client workshops, presentations, storytelling, and client relationship management. The role involves guiding junior designers, translating research into design opportunities, communicating design value, adapting to changing project needs, and supporting pitches and business development while maintaining high-quality deliverables.