Lead and execute generative and evaluative UX research, synthesize insights into actionable product recommendations, collaborate with design through discovery to validation, facilitate co-ideation, present audience-centric narratives tied to business impact, and track the influence of research on product decisions.

Lead and unify the agency's design technology practice, managing engineering teams, delivery across multiple engagements, technical strategy, architecture, standards, prototyping, AI-assisted tooling, and cross-disciplinary collaboration with designers and clients to ensure consistent, high-quality outcomes.