Designs women’s, men’s, and children’s activewear and lifestyle collections from concept through prototype. Creates sketches and digital renderings, translates trend and market research into seasonal assortments, collaborates with technical, production, sales, and overseas teams, supports client presentations, participates in fittings, and improves garment performance and visual appeal. The role also presents trend direction, mentors junior designers, manages multiple projects independently, and travels for trend research and client meetings.