Owns paid acquisition across Meta, Google, LinkedIn, and other platforms, optimizing budgets, bids, funnels, CAC, LTV, and ROAS. Builds and maintains GTM, server-side GTM, GA4, Conversions API, HubSpot, and lead-routing infrastructure. Develops AI agents, automated workflows, and AI-assisted creative pipelines while partnering with sales, design, and brand teams to grow qualified B2B SaaS pipeline.