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Design seasonal fashion assortments for the PENN. brand, translating customer, cultural, and fashion insights into silhouettes, colors, fabrics, garment concepts, and design packages. Lead creative execution from concept through fittings and final collection, balancing brand vision, fit, construction, customer needs, and commercial opportunity. Collaborate closely with Merchandising and other partners while using customer response and competitive insights to improve future collections.

Conçoit les collections saisonnières de PENN. Penningtons, des concepts initiaux aux essayages et à la mise au point. Traduit les tendances, influences culturelles et besoins de la clientèle en silhouettes, palettes, matières et détails pertinents. Collabore avec le marchandisage et les partenaires, crée des croquis et dossiers de conception, évalue la coupe et la construction, et assure la cohérence créative et commerciale des catégories assignées.

Conçoit des assortiments saisonniers et des collections de mode pour RW&CO en traduisant les tendances, influences culturelles et besoins clients en concepts, coupes, couleurs, matières et détails. Réalise des croquis et dossiers de conception, participe aux essayages et aux revues de collection, et collabore avec le marchandisage et les partenaires pour assurer la cohérence créative, la qualité et le potentiel commercial des catégories assignées.

Analyzes sales trends, inventory levels, store and e-commerce performance to allocate merchandise effectively. Collaborates with buying, planning, merchandising, and distribution teams to improve product availability, inventory turnover, and sales performance. Maintains allocation reports, inventory data, and size profiles, supports store openings, and evaluates end-of-season results to recommend improvements for future collections.

Design seasonal fashion assortments for PENN. Penningtons, translating trends and consumer insights into silhouettes, colours, fabrics, garment concepts, and design packages. Lead creative execution for assigned categories, participate in fittings and collection reviews, and collaborate with Merchandising to balance brand vision, customer needs, fit, construction, and commercial objectives.

Own customer growth strategy across acquisition, engagement, retention, and win-back for a retail fashion brand. Develop lifecycle journeys, segmentation, personalization, and CRM programs across email, SMS, loyalty, and emerging channels. Use customer data, experimentation, and commercial metrics to improve conversion, repeat purchases, retention, average order value, customer lifetime value, and incremental revenue. Influence cross-functional teams and build scalable customer engagement capabilities.

Pilote la stratégie de croissance client pour une marque, de l’acquisition à la réactivation. Développe des stratégies CRM et de cycle de vie, segmentation, personnalisation et automatisation via courriel, SMS et programmes de fidélisation. Analyse les comportements et indicateurs commerciaux, dirige l’expérimentation et transforme les données en actions générant conversion, fidélisation, revenus et valeur client. Mobilise les équipes e-commerce, marque, marchandisage, analytique et numérique autour d’une vision client commune.

Own RW&CO’s social media strategy, brand voice, content pillars, community engagement, trend monitoring, short-form video creation, performance optimization, and paid amplification. Collaborate with Creative, Marketing, E-commerce, PR, and Media teams to deliver culturally relevant campaigns that increase brand awareness, engagement, and community growth. The role requires strong storytelling, social platform expertise, data-driven experimentation, creator culture awareness, and bilingual French-English communication.

Develop and evolve PENN. Penningtons’ social media strategy, brand voice, and content pillars. Create engaging social-first content, including short-form video, build an inclusive customer community, monitor trends and creators, analyze performance, optimize paid social investments, and collaborate with creative, marketing, e-commerce, public relations, and media teams to grow brand visibility and engagement.

Analyzes sales trends, inventory, store and ecommerce performance to determine merchandise allocations. Partners with buying, planning, merchandising, and distribution teams to optimize product availability, inventory turnover, size profiles, and product flow. Maintains allocation reports and recommends improvements based on seasonal and end-of-season performance.