Generate and qualify enterprise B2B sales opportunities across North America through outbound prospecting, inbound lead follow-up, account research, stakeholder mapping, and structured sales conversations. Build pipeline through calls, email, and LinkedIn; educate prospects on Poka’s platform; track outreach metrics; and collaborate with Account Executives to advance and nurture qualified opportunities.

Own the company’s SEO, Answer Engine Optimization, technical search strategy, and conversion rate optimization programs. Develop search roadmaps, improve AI visibility, manage technical audits and structured data, run A/B tests, analyze user behavior, build performance dashboards, and report results. Collaborate with content, design, development, and demand generation teams to increase qualified organic traffic, AI citations, engagement, and website conversions.