Own strategy, execution, budgets, optimization, testing, tracking, attribution, and reporting for paid search, YouTube, and emerging AI advertising channels. Drive qualified B2B SaaS demand and pipeline across complex campaigns, using performance data to guide investment decisions. Collaborate with lifecycle, product marketing, creative, web, analytics, and marketing operations teams to improve landing pages, lead quality, nurture alignment, and conversion. Present performance insights and recommendations to senior leadership.

Manage paid social and third-party media campaigns across LinkedIn, Meta, sponsored emails, webinars, and display advertising. Responsibilities include campaign setup, audience targeting, landing pages, copywriting, tracking, A/B testing, budget pacing, partner coordination, reporting, and optimization. Collaborate with lifecycle, campaign, marketing operations, content, web, analytics, and product marketing teams to improve lead quality, nurture engagement, and conversion to qualified pipeline.

Leads B2B lifecycle email strategy and execution across prospect and customer journeys. Owns nurture programs, segmentation, personalization, automation, copywriting, testing, deliverability, performance reporting, and optimization using Marketo, 6sense, and AI-enabled workflows. Partners cross-functionally to improve conversion, adoption, retention, and expansion while maintaining brand, compliance, privacy, and quality standards.