Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.

Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; collaborate with marketing, sales, creative, communications, and external partners; manage production through launch; and use performance insights to optimize content and distribution.

Leads creative and content strategy for growth marketing portfolios, connecting audience insights, product messaging, paid and unpaid channels, landing pages, and business outcomes. Owns messaging frameworks, testing roadmaps, creative development, performance reviews, experimentation, and optimization. Uses AI-enabled tools and cross-functional influence to scale winning concepts, improve conversion, and drive acquisition and consideration.