Leads CCM Hockey’s Goalie business unit, owning five-year strategy, product roadmap, sales, margin, pricing, innovation, and go-to-market readiness. Directs cross-functional Product Management, Design, and Development teams while influencing sourcing, planning, finance, sales, marketing, and operations. Builds retailer and athlete relationships, presents to executives, develops talent, and drives category growth, profitability, and operational excellence.
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.
Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork: A team that works together always beats a team of highly skilled individual players.
Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
About the Role
The BU Manager, Goalie is a high-impact leadership position within CCM’s Commercialization team. Acting with a general manager mindset, you will own the full strategic and commercial lifecycle of the Goalie category — from long-range product vision through to handoff to the Go-To-Market team. You’ll lead a cross-functional team spanning Product Management, Design, and Development, and serve as the category’s senior voice across the organization.
This is a role for a strategic manager who is equally comfortable in a boardroom presenting to executives, on the floor with product developers, and in deep conversation with athletes and retailers.
What You’ll Own
Strategy & Business Performance
- Define and drive the 5-year category strategy and annual product roadmap.
- Own Global Gross Sales and margin targets; bring a data-driven approach to profitability, pricing, and resource allocation.
- Optimize SKU utilization and ensure all product creation meets go-to-market deadlines.
- Continuously improve team operating processes to raise speed and efficiency.
Product & Innovation
- Champion a consumer-first culture — leverage athlete insights, data, and market research to develop products that measurably help goalies perform at their best.
- Build a clear 5-year vision and business plan.
- Maintain a deep, forward-looking innovation pipeline that keeps CCM the brand of choice for goalies.
Cross-Functional Leadership
- Serve as the face of the Goalie BU internally and externally — presenting to customers, retail partners, and executive leadership.
- Influence Sourcing, Supply Planning, Operations, Finance, Sales (NA & EU), Marketing, and Demand Planning to align around category objectives.
- Collaborate closely with other BU leaders to maximize overall company sales and profitability.
- Build and nurture strong relationships with key retailers and buying committees.
Team Leadership
- Lead, coach, and develop a team across Product Management, Design, and Development.
- Recognize and develop talent; empower your team to own their domains.
- Foster a culture of excellence, accountability, and innovation.
What You Bring
- University degree in Marketing, Business, Engineering, or a related field; MBA strongly preferred.
- 8+ years in Product Creation (product management, development, or design), including people management experience.
- Proven ability to set strategic vision and connect your team to it.
- Strong financial acumen — comfortable dissecting P&L, managing budgets, and identifying growth levers.
- Exceptional communication skills; experienced presenting to senior leaders and external partners.
- Sharp analytical and problem-solving skills with sound decision-making under ambiguity.
- A track record of building high-performing teams and a collaborative culture.
- Bilingualism (French and English) is a strong asset
WHY JOIN THE CCM TEAM?
- Competitive salaries, including a performance-based bonus program.
- Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
- Group retirement pension plan with employer matching (up to 5% of base salary).
- 3 weeks of vacation per year prorated as of your start date.
- Discounted prices on CCM products.
- Free gym at the head office.
- Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.Similar Jobs
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