Senior Demand Generation Manager

The Role

We are seeking a strategic and results-driven Senior Demand Generation Manager to lead initiatives aimed at accelerating pipeline growth and revenue within our enterprise segments. Reporting to the Director of Demand Generation, this role involves developing and executing integrated marketing campaigns that leverage advanced Account-Based Marketing (ABM) strategies, precise segmentation, and personalized engagement. The ideal candidate will have a proven track record of driving demand in enterprise accounts.

Key Responsibilities:

• Strategic Campaign Development: Design and implement comprehensive demand generation strategies tailored to enterprise accounts, using a mix of digital advertising, webinars, ABM, and events to drive engagement and conversion.​
  
• Go-to-Market Execution: Shape and refine outbound go-to-market motions, working with the Senior Manager of Digital and the Account Based Marketing Manager to ensure alignment with overall business objectives and market dynamics.​
  
• Cross-Functional Collaboration: Partner closely with the Sales and Customer Success as well as Marketing peers to ensure cohesive strategy execution and alignment on pipeline objectives.​
  
• Budget Management: Oversee the demand generation budget, ensuring optimal allocation of resources to maximize return on investment.​
  
• Innovation and Optimization: Continuously explore and implement innovative approaches to demand generation, ABM, and integration with brand marketing to enhance effectiveness and efficiency.​
  
• Performance Analysis: Track, analyze, and report on campaign performance data, utilizing insights to inform strategic decisions and improve future initiatives.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Requirements

• Experience: A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company. 
• ABM Expertise: At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences.​
• Technical Proficiency: Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker.​
• Marketing Acumen: Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization.​
• Collaborative Skills: Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success, fostering a collaborative and results-oriented environment.​
• Communication Skills: Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives.​
• Project Management: Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns.​
• Analytical Skills: Ability to analyze complex data sets to derive actionable insights and inform strategic decisions.​
• Customer Journey Understanding: Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies.​
• Sales Alignment: Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams.

Bonus Points:

• Industry Knowledge: Familiarity with the specific challenges and opportunities associated with marketing to private and public capital
• Innovative Mindset: A proactive approach to identifying and resolving challenges creatively, with a focus on continuous improvement and innovation in demand generation strategies.​

This role offers a unique opportunity for a seasoned marketing professional to make a significant impact within a dynamic and growing organization, driving demand generation efforts that directly contribute to our enterprise segment's success. 

What you'll enjoy at Affinity

• We live our values as playmakers who are obsessed with learning, care personally about our colleagues and clients, are radically open-minded, and take pride in everything we do.
• Health Care coverage and flexible personal & sick days. We want our team to be happy and healthy :)
• We provide an annual budget for you to spend on education and offer a comprehensive L&D program – after all, one of our core values is that we’re #obsessedwithlearning! 
• We support our employee’s overall health and well-being and reimburse monthly for things such as; Transportation, Home Internet, Meals, and Wellness memberships/equipment.
• Virtual team building and socials. Keeping people connected is essential.

A reasonable estimate of the current range is $72,000 to $108,000 CAD. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.