Product Marketing Manager

Cardinal Health Canada, with over 1,400 employees nationwide, is an essential link in the Canadian healthcare supply chain, providing over 70,000 products to healthcare facilities and medical professionals across the country.

As a Product Marketing Manager at Cardinal Health, you will be at the forefront of our mission to improve patient outcomes and drive healthcare innovation. Working within our marketing and commercial excellence team, you will play a pivotal role in leveraging global strategies to inform local go-to-market activities, tactics, and campaigns as well as offer expertise and insight into our tender response process for key Cardinal Brand product portfolios. This role reports to the Director of Product Marketing. This is a hybrid position reporting twice a week at our Dorval, Montreal or Vaughan, Toronto office.

This role focuses on driving adoption, utilization, and revenue growth through targeted campaigns, sales enablement, and customer engagement initiatives. The ideal candidate combines strong commercial acumen with deep understanding of Canadian Medical Devices markets and product lifecycle management.

Key Responsibilities: 

• Manage the downstream marketing strategy for a diverse portfolio of products, ensuring alignment with business objectives and revenue targets.

• Manage product launches and discontinuations effectively, ensuring smooth transitions. 

• Monitor product performance, pricing, and profitability; recommend adjustments to maximize ROI.

• Develop and implement marketing plans, sales enablement tools, campaigns, and promotional activities to drive product adoption and utilization in-market.

• Collaborate with global/upstream marketing, marketing communications & regional sales teams to create compelling messaging, tools, and training materials.

• Leverage industry, market, and competitive insights to drive product growth. 

• Continuously assess and refine local product strategies and initiatives based on market feedback, performance data, and emerging industry trends to drive continuous improvement and innovation. 

• Partner with clinical and commercial teams to understand customer needs and translate insights into actionable marketing programs.

• Support Key Opinion Leader engagement and educational initiatives to strengthen brand positioning.

• Lead marketing input for Group Purchasing Organization (GPO) RFPs and tender bids, ensuring competitive positioning and compliance with requirements.

• Collaborate with pricing, contracts, and sales teams to develop winning proposals.

• Track KPIs, analyze market trends, and provide actionable insights to inform decision-making.

• Prepare regular performance reports for leadership. Work closely with global/upstream marketing, supply chain, and regulatory teams to ensure seamless product availability and compliance.

Qualifications: 

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• 5+ years of experience in product marketing, preferably in healthcare or medical devices.

• Proven track record of managing multi-SKU portfolios and delivering revenue growth.

• Experience supporting GPO RFPs and tender bids.

• Strong analytical skills and proficiency in data-driven decision-making.

• Excellent communication and stakeholder management skills.

• Familiarity with CRM, CMS, Marketing automation, Marketing enablement tools desired. 

• Ability to thrive in a fast-paced collaborative team environment and effectively engage with internal and external stakeholders. 

Join us at Cardinal Health Canada and be part of a dynamic team dedicated to making a difference in healthcare. Together, we will continue to drive innovation, improve patient outcomes, and shape the future of healthcare delivery in Canada. 

Cardinal Health is committed to employment equity and encourages applications from women, visible minorities, Indigenous peoples, and persons with disabilities.

Cardinal Health is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Human Resources team is responsible for working with applicants requesting accommodation at any stage of the hiring process.

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Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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