BA or PM Digital Marketing

IT

Role: Business Analysis

Location: Montreal, Canada

Duration: 6+ Months

BGV will be done for the selected candidates.

We need someone with BA and PM experience on Digital Marketing, Analytics and Campaign Management project execution.

Position Description:

we are seeking for a strong process, analytical, and data oriented Business Analyst and Product Manager to support and lead critical business technology projects for the Research Technology group. Working on digital marketing initiatives where our Research is regularly a first mover in delivering ground-breaking technologies within its industry, this is an exciting technology role in a fast-paced business environment.

The Research Technology team is responsible for all Research technologies that support the department’s core business processes: Insights and Analytics, Authoring, Publishing, Distribution & digital marketing and Compliance. The role of this team is to manage technology projects from initial conception and data analysis through to deployment, including requirements gathering, user acceptance testing, planning for deployments and ongoing product ownership.

You will liaise between Technology and Business to facilitate requirement management and project planning to deliver high quality systems and strategic digital marketing solutions for Research.

Responsibilities:

This is a mid-level position for a highly analytical, process oriented, self-motivated individual who will be working with Research Technology and Business on the following:

- Analysis of workflows, processes, systems, data, anomalies, pain points and outliners, etc.

- Prepare detailed creation of current state diagrams

- Prepare documentation, diagrams and recommendation of different solution alternatives for executive decision making

- Maintain and create the artifacts and documentation from the blueprint and design phases for a clear and actionable execution plan set up by the program lead

- Prepare detailed Business Requirements Documentation (future state)

- Collate the requirements

- Prepare detailed Functional Requirements Documentation (current/future state)

- Lead requirements workshops

- Prepare use cases, process maps, data dictionaries and UAT test cases with IT counterparts

- Prepare change requests and impact analysis on program objectives/goals

- Refine metrics and standard reports to provide transparency and improve progress and tracking in Marketing Adobe Campaign and Analytics serving the needs of executives seeking decision support

- Review and provide input to status updates, communications, execution plan material and other deliverables prepared through the program lead, technical design, configurations.

Skills:

- Prior experience of managing a complex, integrated enterprise wide global product

- Prior experience of working with a distributed global team

- Advanced analytical and problem solving skills with ability to grasp complexities and relationship between issues

- Excellent verbal and written communication skills with experience in creating process and systems diagrams, writing functional requirements, user documentation and training materials.

- Must be able to communicate across a variety of audiences.

- Ability to investigate client needs to provide input into the design/solution of a system functional enhancements.

- Skills in understanding and focusing on client’s needs, establishing credibility and building relationships with clients and technology.

- Ability to demonstrate interpersonal skills and manage conflict.

- Ability to prioritize tasks hand independently based on business and technology priority and risks

- Previous knowledge of working in email distribution and campaign Platforms is a plus.

- Self-driven, able to manage multiple projects, and have strong communication and people skills

- Experience in Adobe’s Marketing Cloud and product integration, especially around analytics, segmentation, and targeting

- Strong understanding of SDLC

- Experience in Agile methodologies

- Experience writing Business Requirements Documents (BRD) and user stories

- Results driven and self-motivated

- Self-starter

Skills Desired:

- Experience with email campaigns

- Experience in Financial Services

- Experience using JIRA

All your information will be kept confidential according to EEO guidelines.