Marketing Consultant, Sponsor/Advisor Marketing & Growth

Our Group Benefits Marketing team delivers innovative digital marketing strategies and solutions that promote differentiated health and wellness benefits, services and experiences. Our goal is to empower customers to live healthier lives, optimize benefits usage and plans, and help organizations build healthy, productive and high-performing workforces. Reporting to the Director, Sponsor/Advisor Marketing & Growth, the Marketing Consultant, Sponsor/Advisor Marketing & Growth supports the development and execution of integrated sponsor and advisor marketing programs that contribute to engagement and business growth. This role works with team members and cross-functional partners to deliver audience-focused marketing initiatives that build awareness, engagement and adoption across sponsor and advisor segments. The successful candidate will bring strong execution, customer focus and a data-informed mindset, while using AI and emerging technologies to help improve marketing effectiveness and efficiency.

Position Responsibilities:

• Strategy and positioning: Support the development and execution of integrated, insight-driven marketing plans that strengthen relationships with sponsors and advisors throughout their lifecycle journey. Translate customer, market, and business insights into clear messaging, value propositions and campaign plans that support engagement, trust and business growth.
• Business outcomes and growth: Execute marketing initiatives aligned to key business objectives, including sponsor engagement, advisor engagement, product adoption, and retention. Track results and identify practical opportunities to improve performance and business impact.
• Customer and market insights: Use customer research, behavioural data, market trends, competitive intelligence and voice-of-customer insights to support planning and decision-making. Help maintain a strong understanding of audience needs and identify opportunities to improve marketing programs.
• Campaign strategy and execution: Manage the day-to-day development, execution and optimization of integrated marketing campaigns supporting the PA site, advisor portal, key product priorities, other digital experiences, and strategic initiatives. Coordinate deliverables, timelines and partners to deliver relevant, audience-focused campaigns that drive awareness, engagement, adoption and satisfaction.
• Sales enablement and partnership: Develop and maintain clear, compelling messaging and resources that reinforce Manulife's value proposition and support sales and growth objectives. Work collaboratively with business, sales, product, digital, creative and other partners to deliver high-quality materials.
• Measurement, optimization, and performance management: Support the definition of success metrics for campaigns and initiatives. Monitor and analyze results, summarize insights and recommend practical improvements to marketing effectiveness and the customer experience.
• Innovation and marketing excellence: Use AI, marketing technology and emerging capabilities to improve day-to-day effectiveness, efficiency and customer experience. Contribute to continuous improvement of marketing practices, processes and measurement approaches.

Key attributes for success

• Marketing professional with strong execution discipline
• Results-oriented with a focus on measurable marketing and customer outcomes
• Data-informed mindset with the ability to translate insights into action
• Strong relationship builder and collaborative partner
• Familiarity and openness to leveraging AI tools to improve how marketing work is delivered
• Growth mindset grounded in curiosity and adaptability
• Strong project management, organization and prioritization skills in fast-paced environments Proactive, accountable, and solutions-oriented
• Collaborative team player with a bias for action

Required Qualifications

• 3-5 years of experience in a marketing, communications or related role
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action
• Working knowledge of Microsoft 365 applications, including Outlook, Word, PowerPoint and Excel; experience with tools such as Workfront and Mural is an asset
• Data-oriented, with experience or exposure to marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Process- and detail-oriented with a strong commitment to quality
• Solutions-focused mindset

Preferred Qualifications

• University or college degree in marketing, communications, media, or related field of study
• Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset
• Group Benefits, health care, or related industry experience is an asset
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want. 
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.