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Sophos

Director, Global Digital Marketing

Reposted 17 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in Canada
Senior level
Remote
Hiring Remotely in Canada
Senior level
Lead execution of the digital marketing strategy globally, enhancing customer engagement and positioning Sophos as a cybersecurity leader.
The summary above was generated by AI

About Us

Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos’ complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other every day and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.


Role Summary

This role will suit an experienced and innovative Global Director of Digital Marketing to lead execution and cross functional collaboration of our digital marketing strategy across global markets. The ideal candidate will have a strong background in digital marketing within the IT sector (cybersecurity ideally), with experience driving growth and brand presence on a global scale. This role is critical to shaping the future of our digital presence, enhancing customer engagement, and positioning the company as a leader in the Cybersecurity Industry.


Critical to this role is a demonstrated depth of knowledge and experience running digital media programs worldwide, spanning mature markets and hyper growth non English markets. 


What You Will Do

  • Lead the development and execution of global digital marketing strategies that align with business goals, enhance brand awareness, and drive lead generation across multiple regions, including North America, Europe, Pacific and emerging markets.
  • Partner with other functions within marketing on the creation, optimization, and performance of global digital marketing campaigns, including paid search (PPC), SEO, display advertising, email marketing, and social media.
  • Work closely with regional marketing teams, product marketing, sales, and content teams to ensure integrated and consistent messaging and branding across all digital touchpoints.
  • Use data and analytics to track performance, optimize campaigns, and report on key metrics (e.g., ROI, lead generation, conversion rates). Lead A/B testing, segmentation, and personalization strategies.
  • Drive improvements in the customer journey across all digital channels, from initial awareness to conversion and post-sales engagement. Focus on creating seamless, engaging, and personalized experiences.
  • Stay up-to-date on the latest digital marketing trends, tools, and technologies. Introduce and experiment with innovative digital marketing tactics to stay ahead of the competition.
  • Manage global digital marketing budgets, ensuring efficient allocation of resources across various digital marketing channels to maximize impact and ROI.
  • Lead and mentor a team of 2 digital marketing professionals across various regions, fostering a collaborative and performance-driven culture. Provide guidance and development opportunities for team members.
  • Ensure global consistency in brand messaging, tone, and identity across all digital platforms, while adapting strategies to local markets when necessary.
  • Take the lead on managing the overall agency relationship from a strategic and global stand point. Ensuring a continued strong partnership based on openness, trust and mutual respect.
  • Manage relationships with external vendors, agencies, and digital partners to execute campaigns effectively and efficiently.

What Will You Bring

  • Minimum of 10+ years of experience in digital marketing, with at least 5+ years in a leadership role within the Cybersecurity or IT industry or a related tech sector.
  • Proven track record of leading global digital marketing initiatives that drive business growth and customer engagement.
  • Strong experience managing multi-channel digital marketing campaigns at a global scale (SEO, PPC, display, social, email, content etc.)
  • Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or relevant professional certifications is a plus.
  • Demonstrated agency management skills.
  • Effective cross functional collaborator, building cohesive virtual teams to drive results on shared goals.
  • Expertise in data-driven marketing, analytics tools (Google Analytics, Adobe Analytics, etc.), and CRM systems (Salesforce, HubSpot etc.).
  • In-depth knowledge of digital marketing technologies and platforms (Google Ads, Facebook Ads, LinkedIn Ads, SEMrush, Hootsuite etc.).
  • Strong leadership skills with the ability to motivate and manage remote teams across different regions.
  • Exceptional communication skills and ability to work with stakeholders at all levels of the organization.
  • Knowledge of B2B marketing strategies and the IT sales funnel is highly desirable.
  • Strong problem-solving and decision-making skills.
  • Highly analytical with a passion for optimizing digital performance.

In Canada, the base salary for this role ranges from $137,000 to $229,000. In addition to base salary, we offer additional  compensation including bonus eligibility and a comprehensive benefits package.  A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs. 


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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.


What's Great About Sophos?

·   Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.

·   Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

·   Employee-led diversity and inclusion networks that build community and provide education and advocacy

·   Annual charity and fundraising initiatives and volunteer days for employees to support local communities

·   Global employee sustainability initiatives to reduce our environmental footprint

·   Global fitness and trivia competitions to keep our bodies and minds sharp

·   Global wellbeing days for employees to relax and recharge 

·   Monthly wellbeing webinars and training to support employee health and wellbeing


Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.   We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team.  All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know. 


Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos

Top Skills

Digital Marketing

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