Vertical Lead - B2B

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

As part of the Verticals & Performance team, you’ll be at the center of driving innovation within the B2B vertical through the development and execution of strategic initiatives. Key focus areas include building scalable solutions across the vertical,, shaping go-to-market and commercial strategies (competitive positioning, pricing, client discovery, and brand planning), and overseeing operational excellence through pilots, automation, and experimentation. The role also partners with cross functional teams to enable revenue growth, ensuring a balance of strategic solution design, market development, and operational execution.

• Solutions Development: Design and scale tailored vertical solutions leveraging proven frameworks across the program development lifecycle (ex. Identify gaps, prioritize partnerships, build audience solutions, and define product scope). Lead new solution pilots and manage pathways to productization in partnership with technical services teams.
• GTM & Commercial Strategy: Define competitive positioning by monitoring industry trends and competitive landscape, develop pricing strategies, and lead customer discovery to shape vertical roadmaps. Partner with internal and external stakeholders on vertical strategy and end-to-end campaign planning.
• Strategic Account Engagement: Partner with the Revenue team to drive engagement with strategic global clients by providing solutions expertise, including understanding client business goals and challenges, making tailored solutions recommendations and establishing feedback loops to inform solutions roadmap development for international markets.   
• Operations Management: Oversee scaled services including pilots, experimentation, and automation of new solutions in collaboration with technical teams (ex. Engineering, Data Science, Business Intelligence). Drive repeatable frameworks that support proof-of-concept deployments and establish the foundation for future productization.
• Revenue Operations & Enablement: Define vertical OKRs, segment-level planning, and pipeline prioritization. Support RFPs and solutions engineering to drive commercial success.
• Automation & Vertical Support: Lead the development of vertical knowledge bases and AI-driven automation to empower sales and support growth at scale.

• 3-5 years of full-time experience in strategy & operations, product strategy, GTM strategy, consulting or related fields
• Bachelor’s degree with a proven academic record. MBA or related masters degree preferred
• Experience driving pilots, experimentation and scalable operations for cross-functional projects in a fast-paced, dynamic environment
• Proven ability to manage client-facing interactions with strong presentation skills and a confident professional presence
• Experience shaping strategic roadmaps, competitive positioning and GTM strategy in collaboration with internal and external stakeholders 
• Strong problem-solving mindset, with a high level of curiosity and willingness to learn
• Comfortable working through ambiguity and shifting priorities
• Clear and confident written and verbal communication skills; able to contribute and collaborate across technical, commercial and strategic teams
• Interest or foundational knowledge of AdTech, MarTech, ABM ecosystems and programmatic advertising (nice to have)