Sr. Brand Manager, Foodservice

Position Title: Sr. Brand Manager, Foodservice
Position Type: Regular - Full-Time
Requisition ID: 39942
The Senior Brand Manager, Foodservice is a critical member of the North America Marketing Team responsible for: developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for the channel, unlocking profitable growth through more of the menu. Also, responsible for the marketing mix on the core business, to drive distributor, operator and consumer (if applicable) demand, the Senior Brand Manager, Foodservice Core Distributor will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.
Fueled by a passion for the foodservice operator, the customer, and the category, the Senior Brand Manager, Foodservice Core Distributor will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing...

• Lead, coach and develop a team of two direct reports, creating an engaged, inclusive and high performing team.
• Sets the vision and long-range strategy in collaboration with internal stakeholders for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 Strategy.
• Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions and end to end execution plans.
• Champions the operator, and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan , developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the core foodservice business and report on results/ROI.
• Develop portfolio, Brand & Private Label (PL) strategy, inclusive of brand heart development t o grow a family of products/brands that are distinctly positioned. This role is responsible for setting a mid term (3 year) brand, portfolio and core strategy inclusive of core non disruptive innovation.
• Lead core PL innovation strategy (non-disruptive) developing and executing line extensions & renovation, inclusive of core product stewardship initiatives.
• Lead execution and tracking of the portfolio architecture strategy, inclusive of portfolio price tiering/ positioning.
• Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale. Partners intimately with equivalent in the go to market hub to ensure total channel lens and solutions for effective execution.
• Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation
• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.
• Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

To effectively meet the challenges of this role, the ideal candidate:

• Is a self-starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
• Is a strong commercial marketer with proven expertise in driving sustainable impact and creating business value.
• Leads with a general management mindset.
• Takes a people-centric approach.
• Is capable of prioritizing and setting business vision while ensuring alignment from key stakeholders.
• Has a proven ability to lead & motivate cross functional delivery of business and brand objectives.

Marketing Strategy and Fundamentals

• Strategic leader who can drive category and brand growth developing where to play--how to win--what to do marketing, brand, and portfolio strategies
• Bias for leading with consumer insights, a demand-driven stance on the business, and an understanding of category & industry trends and intelligence - bringing teams along to win internally and in the marketplace
• A strong foundational understanding of marketing mix fundamentals such as campaigns & communications, pricing & promotions, placement and packaging; with a firm understanding of brand positioning and brand equity.
• A strong foundational understanding of marketing mix fundamentals

Commercial and business management acumen

• A strong commercial acumen required to manage the channel P&L to achieve financial goals (top and bottom-line), aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g., portfolio simplification, optimization, etc.)
• Robust understanding of the key drivers for the business / customer / category through financial knowledge of the SKU's under their portfolio and their contribution to the business.
• Strong analytical abilities, with ability to turn data into insights and action recommendations

Executional Excellence

• Can easily toggle between high level strategic thinking and detail orientation
• The ability to deliver challenging goals, committed to exceptional performance, tenacious and accountable in driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through obstacles
• Strong project management skills to guarantee on time within scope delivery of projects

People & Culture

• Lead cross functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plans
• Strong ability to build rapport, with the aptitude to influence others towards a common goal.
• Upskill and mentor the brand/product team in knowledge of principles, concepts, strategies and techniques relating to brand management and marketing

What You'll Bring...

• Excellent organizational and communication skills

• 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food.
• Previous P&L management experience.
• Experience deriving insights from both primary consumer research and syndicated data.
• Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
• Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with stakeholders.
• Strong commercial acumen and financial know how in the food CPG space in a tier 1 or 2 matrixed organization
• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
• Experience of customer facing engagements preferably with one or more of the top5 NA distributor accounts or chain accounts.
• Strong people management and leadership skills with high EQ with 2-3 years of experience managing direct report(s)
• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
• Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
• Proven track record in delivering several complex projects at a time
• Proficiency in Excel, PowerPoint, and Word

Compensation Package : $107,600.00 - $143,500.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
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Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)