Specialist, Marketing Automation

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team! We are currently looking for a Specialist, Marketing Automation, to join our team reporting to the Director, Digital Marketing. This is a one-year temporary contract role.

As a Specialist, Marketing Automation, you will be responsible for building and developing customer journeys and marketing automation campaigns for the email, in-app, push and content cards, while optimizing and reporting on performance. They will have the capabilities to develop, implement and deploy complex HTML email builds while being able to ensure delivery of a flawless UX.  The role will strive to achieve growth targets while improving segmentation, personalization, customer attraction, engagement, renewal, and retention. They will also be granted several opportunities to work on the larger, business-wide Enterprise Automation initiative and User Centric Database, while being exposed to several industry leading tools. 

"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2025 for the fifth consecutive year by the editors of Canada's Top 100 Employers.

WE OFFER:

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Development: Access to Fairstone Academy for comprehensive training and skill development.

WHAT WILL YOU WORK ON?

• Provides thought leadership and strategy on new campaign opportunities and optimization techniques to grow the email marketing and SMS program. Evaluates program performance to help develop and update company goals and objectives.
• Leads the email and SMS marketing program development and execution, including segmentation, testing, deployment, optimization, tracking and reporting not only for the marketing department but for the total company across all line of business
• Organizes and meets with business stakeholders and key internal customers of marketing automation, gathering needs from teams, sizing, and prioritizing opportunities accordingly and implementing data driven email journeys within Fairstone’s dedicated marketing automation team and email delivery tools
• Leads initiatives to increase the customer lifetime value by building and executing effective targeting strategies and communication funnels in respective channels
• Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make decisions
• Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that might be beneficial for Fairstone’s growth
• Spearheads marketing automation initiatives including strategy, methodology, infrastructure, optimizations and growth across the company
• Develops and implements continuous improvement ideas to enhance processes, speed, and data accuracy
• Support retrieving new data points in MA system and advises on use, configuration and reporting
• Manages customer data, master lists and segments to ensure the most optimal and relevant email communications are triggered and delivered
• Identifies, investigates, diagnoses and troubleshoots errors with the appropriate internal and external teams
• Creates mobile responsive email templates via HTML, utilizing copy provided by the content team
• Work with the Sr. Product Manager on creating an email migration strategy plan and tactical roadmap while assisting in managing the project initiative Complies fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data
• Ensures a fully compliant email, push and SMS marketing program, including adhering to all email regulations, best practices, and internal compliance practices in various regulatory regimes (CASL)

WHO ARE WE LOOKING FOR

• 3-5+ years digital marketing experience, including proven experience in marketing automation or email marketing using market leading platforms
• Bachelor’s degree or College diploma in related field
• Solid technical skills and expertise in web programming for HTML and CSS optimized for email deployment
• Experience in planning and executing user-journey funnels to assist in cross-selling and up-selling customers
•  Experience in executing plans, meeting deadlines and operating in an agile/sprint environment, with ability to manage competing tasks and prioritize accordingly
• Solid experience and comfort using a variety of different email marketing platforms (Pinpoint & Mailchimp is a plus)
• Strong analytical skills to drive business insights
• Solid experience in Google Analytics
• Keen eye and aptitude for troubleshooting with solutions led approach
• Understands workflow processes and systems within a marketing/sales cycle
• Proven ability to effectively communicate and work with team members, business users and technical staff
• Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables
• Financial services industry background an asset

WE ARE PROUD TO BE: Montreal's Top Employers 2025 by Canada’s Top 100 Employers!

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

Full time

Job Type:Temporary (Fixed Term)