Social Media Coordinator

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. 

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

12-month Contract - Full time

At PENN. Penningtons, a brand guided by style and fashion, we create, inspire, and connect with a vibrant community. If you’re looking for a role where you can create content, be on the ground, grow a community, and amplify an inclusive brand, you’ll feel right at home. You’ll have the freedom to pitch ideas, test, innovate — and see your impact come to life every day.

What You’ll Do :

Content Creation & Execution

• Produce engaging content (videos, photos, stories, UGC, BTS).
• Write bilingual captions that inspire and reflect the brand’s personality.
• Plan, schedule, and publish content across all platforms.
• Develop creative concepts rooted in social trends, fashion culture, and brand strategy.

Community & On‑the‑Ground Activation

• Engage with our community: respond, interact, and humanize the brand.
• Capture authentic content during photoshoots, events, and in‑store visits.
• Identify and amplify high‑quality UGC.

Acquisition, Amplification & Growth

• Develop initiatives to grow the community organically.
• Optimize content for discoverability (social SEO, trends, formats).
• Identify opportunities for amplification: creators, micro‑influencers, partnerships, boosted content.
• Test new formats and tactics to increase reach and engagement.

Analytics & Optimization

• Track key industry KPIs: reach, impressions, engagement rate, CTR, community growth, video performance.
• Identify top‑performing content and recommend optimizations.
• Prepare clear, actionable performance reports for the team.

Who You Are

• 3+ years of experience in social media, community management, or content creation 
• Comfortable both behind and in front of the camera.
• Organized, multitasking, and always curious about what’s next.
• Bilingual French adn Englsih to create contetn for a clietn acorss Canada

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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