Senior Price to Win (PTW) Specialist

Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture, to IT innovators driving technological advancements, Finance leaders ensuring our growth, Communicators shining a light on our story, and Legal experts safeguarding our future —every role is essential. Our enterprise functions don’t just support; they lead, playing a critical role in shaping the company’s path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. You’ll work on impactful projects and turn ideas into reality while enjoying growth opportunities, teamwork, and a balanced work-life.

We are seeking a Price to Win Analyst to join our Competitive Analysis team. This role is critical in shaping winning bids by analyzing customer expectations, competitor strategies, and market dynamics to determine the optimal price point that maximizes win probability while maintaining profitability.

Description

• Develop Price to Win models to shape pricing decisions and capture strategies

• Define the technical solutions for device configurations, applying innovative design principles and cost-optimization strategies to deliver competitive, high-quality products

• Perform competitor profiling and cost benchmarking using historical data and market intelligence

• Collaborate with capture managers, business development, and technical teams to align PTW with solution design and win strategy

• Conduct customer evaluation analysis (budget, procurement behavior, price sensitivity)

• PTW modeling and competitive analysis

• Present PTW findings to management for price reviews and governance boards

• Maintain and update PTW assessments throughout the bid lifecycle

• Gather, analyze, and centralize competitor and market intelligence to feed PTW models and decision-making

• Contribute to process improvements for PTW integration and support for strategic pursuits

Minimum Qualifications

• Degree in Business, Engineering, or related field.

• 5-10 years experience in product design, cost estimation, or technical solutioning.

• Ability to research and analyze competitor capabilities, pricing behaviors, and win themes.

• Interest in building parametric and scenario-based pricing models; advanced Excel modeling and validation using historical data and benchmarks.

• Understanding of customer evaluation criteria and scoring systems; ability to simulate price-to-score trade-offs to identify the win zone.

• Proficiency in Microsoft Office Suite.

• Experience in data visualization tools such as Power BI.

• Bilingual (French and English).

Preferred Qualifications

• Experience in defense or high-tech industry.

• Strong analytical and business acumen; autonomous and proactive.

• Excellent communication and presentation skills; ability to explain and defend assessments to stakeholders.

• Ability to multitask and work under pressure in a fast-paced, deadline-driven environment.

Benefits

• Group Insurance

• Telemedicine Employee and Family Assistance Program

• Employee Stock Purchase Plan

• Group RRSP

• CAE Pension Plan/Defined Benefit Plan

• Sabbatical Leave

• Flex Time

• Enhanced Parental Leave

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At CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.

CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available—contact your recruiter or email [email protected] if needed.

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CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.