Senior Advisor, Relationship Marketing

Build the future with us

Are you driven by relationship marketing and interested in contributing to the purpose of a company that strives to ensure its clients feel confident and secure about their future? As a Senior Advisor in Relationship Marketing, you will play a key role in defining and evolving the strategy for automated and personalized communications, while ensuring alignment between business needs and technological capabilities.

iA Auto and Home Insurance is currently looking for an advisor to join its Commercialization and Marketing Analytics team. Acting as an expert and business leader in automated and personalized marketing, you will play a central role in the implementation and evolution of relationship marketing, directly contributing to the optimization of customer experiences and the performance of marketing initiatives related to property and casualty insurance.

This position represents a great opportunity to showcase your skills and fully leverage your potential within a caring and reliable organization. Here, people and their development are at the heart of our priorities, fostering an environment conducive to collaboration and innovation.

What you’ll accomplish with us
As a Senior Advisor, Relationship Marketing, you’ll be at the core of our mission. Here are the main responsibilities:

• Act as a business leader in automated and personalized marketing by ensuring alignment between the marketing strategic vision, business needs, and technological execution
• Define, evolve, and challenge the relationship marketing strategy (customer journey, contact rules, personalization, omnichannel orchestration, customer messaging governance, consent, etc.)
• Translate business needs into clear functional requirements and collaborate closely with analytics, BI, martech, and IT teams (Salesforce, HubSpot, etc.)
• Design and prioritize automated communication programs across the entire customer lifecycle
• Define performance indicators (KPIs), implement tracking mechanisms, and ensure continuous optimization of automated campaigns
• Proactively identify risks, dependencies, and potential issues, and propose mitigation measures
• Contribute to change management within internal teams and ensure monitoring of best practices and trends in marketing automation, CRM, and marketing technologies

What could accelerate your success in this role
We’re looking for someone who:

• Is recognized for strong expertise in marketing automation, relationship marketing, and CRM, including knowledge of key platforms (e.g., Salesforce, HubSpot, or Adobe), data ecosystems (e.g., CDP, Snowflake), and omnichannel strategies (e.g., personalization, NBA/NBO)
• Stands out for their ability to translate business needs into concrete solutions and collaborate effectively with analytics teams (segmentation, predictive models, performance)
• Demonstrates a strong understanding of multichannel marketing (email, SMS, web, social media) as well as applicable legal requirements (Law 25, CASL, PIPEDA, consent)
• Is recognized for strong communication and influencing skills, a strategic mindset focused on results, as well as autonomy in complex and evolving environments
• Holds a bachelor’s degree in marketing, business administration, e-commerce, or a related field and has a minimum of 7 years of relevant experience, including at least 5 years in marketing automation, relationship marketing, or CRM; a master’s degree and knowledge of the property and casualty insurance sector are considered assets
• Has a functional level of French proficiency, as the role involves communicating with French-speaking colleagues daily.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence.
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed.
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.
• Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more!

Apply now and get ahead of your career, where your talent really belongs! 

Still unsure about applying?
At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.