Senior Advisor, Product Marketing

Build the future with us

Are you driven by strategic marketing and the development of group insurance and savings solutions, and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, go-to-market, and growth of our solutions among our client base.

This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

What you’ll accomplish with us

As a Senior Advisor, Product Marketing, you’ll be at the core of our mission. Here are the main responsibilities:
• Develop and deploy integrated go-to-market strategies (digital and traditional), aligned with business objectives, in collaboration with product, communications, sales activation, and distribution teams.
• Analyze the market, competition, and performance data to identify trends, issues, and opportunities, and formulate strategic recommendations for product development and commercialization.
• Define value propositions, customer journeys, key messages, and sales arguments to support product launches and the evolution of products and services.
• Design and implement growth strategies and product lifecycle management, including nurturing, cross-selling, ABM initiatives, and enhancing customer journeys.
• Ensure the optimization of digital product presence, including managing and evolving product pages and landing pages to maximize engagement, conversion, and user experience.
• Lead large-scale strategic projects from planning to delivery by coordinating stakeholders and ensuring timelines, budgets, and quality standards are met.
• Act as an advisor to internal partners and senior management, while contributing to thought leadership initiatives and positioning the organization as a reference in its sector.
• Define and track marketing initiative performance indicators, analyze results, and recommend optimization opportunities to support continuous improvement and product growth.

What could accelerate your success in this role

We’re looking for someone who:
• Is known for their strategic vision and ability to develop and deploy complex marketing strategies aligned with business objectives
• Stands out for their strong data analysis and market monitoring capabilities, enabling them to identify trends and provide relevant recommendations
• Demonstrates strong collaboration and stakeholder influence skills, supported by mobilizing leadership and strong team spirit
• Is recognized for their business acumen, creativity, and ability to synthesize information to build impactful strategic presentations
• Has a minimum of 8 years of relevant experience in strategic marketing, ideally in financial products or group insurance and savings, and a bachelor’s degree in marketing (master’s degree is an asset)
• Demonstrates strong rigor in project and priority management, with the ability to handle tight deadlines and deliver large-scale projects
• Has excellent proficiency in Microsoft Office tools and is comfortable working with data and performance indicators
• Advanced level of English proficiency, as the role involves analyzing markets, collaborating on marketing strategy development, producing and presenting strategic content and recommendations to internal partners, national teams, and English-speaking stakeholders on a frequent basis

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence.
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed.
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.
• Competitive benefits: Flexible group insurance, competitive pension plan, vacation plan, telemedicine, employee and family assistance program, discounts on iA products, and much more!

Apply now and get ahead of your career, where your talent really belongs!

Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.