The role involves strategizing and executing paid visibility campaigns on Meta platforms, focusing on lead generation and campaign optimization.
You’ll take ownership of our paid visibility on Meta (Facebook & Instagram) – from campaign strategy and setup to hands-on execution and continuous
optimization.
Your goal: generate qualified job applications and client leads.
No chasing likes. No vanity metrics.
We care about lead quality, funnel performance, and real results.
Meta Ads (Strategy & Setup)
- Plan and execute performance strategies on Meta with a strong focus on lead generation (recruiting & new clients)
- Build and continuously improve funnel structures (audiences, messaging, retargeting, lead mechanics)
- Set up and structure campaigns, including budget planning and goal definition
Campaign Execution & Optimization (Meta)
- Launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram)
- Continuously improve targeting, ad structures, budgets, and conversion paths
- Work closely with content and design to develop and refine creatives
- Evaluate campaign performance based on lead quality and value, not just reach or clicks
Testing & Creative Development
- Build and evolve structured testing setups (hypotheses, A/B tests, iterations)
- Analyze creatives, hooks, copy, and visuals based on performance data
- Scale what works – based on solid data, not gut feeling
Reporting & Teamwork
- Regular KPI reporting (e.g. CPL/CPA, conversion rate, lead quality)
- Create detailed performance reports with clear recommendations: stop /start / scale
- Work closely with the sales team to assess lead quality and improve funnel handovers
- Align with and report to the Social Media Team Lead
Google Visibility & Optimization
- Collaborate with cross-functional teams to ensure organic and paid strategies are fully integrated across all marketing channels.
- Monitor search trends and platform updates to proactively adjust campaigns and maintain strong visibility
Requirements
- Hands-on experience in performance marketing with a strong focus on Meta Ads (agency or in-house)
- Confidence in campaign setups, targeting logic, and performance metrics
- A solid understanding of numbers – and the ability to turn data into action
- A structured, self-driven way of working and a clear sense of priorities
Benefits
- Strong local benefits – private healthcare, paid vacation, and additional financial perks
- Global exposure – daily collaboration with international clients and projects
- Stability & care – secure employment with a long-term, people-first approach
- Motivated professionals – engaged, connected teams who do their best work
- Hybrid work setup - mainly home office with some team meetings in Nairobi
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What you need to know about the Montreal Tech Scene
With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
