Marketing Research Advisor, Voice of Customers and Advisors

Build the future with us
Are you driven by marketing/market research and a desire to bring the voice of clients and advisors (VoC) to life, and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future? As a Marketing Research Advisor, Voice of Clients and Advisors, you will play a key role in monitoring, optimizing, and orchestrating current continuous measurement initiatives, as well as designing and implementing new ones, while providing actionable recommendations that positively impact the experience delivered.

This position is a great opportunity to showcase your skills (both quantitative and qualitative) and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation

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What you’ll accomplish with us
As a Marketing Research Advisor, Voice of Clients and Advisors, you’ll be at the core of our mission. Here are the main responsibilities:

• Take ownership of, enhance, and optimize current measurement initiatives, including their monitoring, the implementation of best practices (TNR, etc.), as well as content and orchestration.
• Design and implement new measurement initiatives for key moments in the client and advisor journeys.
• Explore, analyze, and synthesize Voice of Customer data and feedback, including conducting interviews to identify satisfaction drivers and uncover root causes.
• Advise on and operationalize concrete improvement recommendations, including the implementation and follow-up of experience improvement plans.
• Actively collaborate with and influence various business units by serving as a catalyst to promote best practices and a client- and advisor-centric culture.

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What could accelerate your success in this role
We’re looking for someone who:

• Is recognized for their strong expertise in marketing research, particularly quantitative methods (surveys, etc.), as well as their excellent ability to analyze data and understand business realities.
• Stands out for their ability to manage research projects, influence others, and build lasting, trust-based relationships with stakeholders.
• Demonstrates strong autonomy in managing and delivering research projects, along with a proven ability to challenge existing ways of doing things.
• Is recognized for their passion for continuous improvement, critical thinking, and ability to evolve practices.
• Has at least 5 years of experience in marketing research (or a related field), including relevant experience in managing and conducting research projects, particularly quantitative (surveys, etc.), as well as a degree in business administration, marketing, or another relevant field. Experience in a market research firm is a strong asset, as is knowledge of the individual insurance and savings industry or the financial sector in general.
• Advanced level of English proficiency, as the role involves writing, communicating, and delivering presentations to internal and external partners across Canada on a daily basis.

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Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;
• Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more!

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Apply now and get ahead of your career, where your talent really belongs!

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Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.