Marketing Manager ( Electrification industry )

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

We are seeking a Marketing Manager to lead the marketing and business development strategy for ABB Electrification Services (ELSE) in Canada. In this role, you will define and implement the ELSE Canada marketing strategy in alignment with commercial objectives and M&S initiatives. You will design and execute integrated marketing and business development action plans to drive impactful B2B campaigns, generate qualified leads, achieve revenue targets, and support pipeline development. You'll collaborate closely with the Market Development team, M&S Manager, Global ELSE Marketing team, and local sales teams to drive portfolio awareness and growth while ensuring high customer satisfaction.

Work Model: Hybrid - This role is contributing to the Electrification Services Sales team

You will be mainly accountable for:

• Define and implement ELSE Canada marketing and business development strategy aligned with M&S commercial initiatives, Global ELSE roadmap, and performance objectives; manage the marketing budget and action plans.

• Collaborate with Market Development team to map market intelligence, identify service launches, and develop go-to-market strategies for new service introductions.

• Plan, execute, and measure integrated B2B marketing campaigns (digital, content, events) aligned with revenue targets and portfolio growth; lead key campaigns and tradeshows to generate qualified leads.

• Conduct competitive analysis and provide market insights to support business decision-making and business development pursuits.

• Lead implementation of digital and integrated platforms (SFDC, ServIS, Power BI) for customer intelligence and campaign effectiveness.

• Support commercial transformation initiatives, internal cross-divisional promotion, and organizational collaboration across sales, operations, and global teams.

• Ensure all activities align with ABB values, code of conduct, and compliance standards; champion HSE standards and foster positive organizational culture.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field with minimum 8 years of progressive B2B marketing experience in industrial, services, or technology sectors.

• Proven expertise in B2B marketing strategy development, go-to-market planning, sales enablement, and lead management.

• Strong budget management and financial acumen with demonstrated ability to manage marketing budgets effectively and drive measurable ROI.

• Market analysis and competitive intelligence capabilities with business development experience; proven ability to support sales and business development teams.

• Proficiency with digital platforms, CRM systems (SFDC, ServIS), marketing automation, and analytics tools (Power BI); demonstrated data analysis skills.

• Project and events management expertise with proven success collaborating with global teams in matrix organizations.

• Proficiency in French and English, both spoken and written. French is required. English is also necessary for regular communication with customers outside Quebec.

Why ABB? 

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

ABB may utilize Artificial Intelligence (AI)–enabled tools as part of its recruitment and selection processes. These tools are used solely to support and enhance decision-making; final hiring decisions are made by ABB recruitment professionals. ABB is committed to ensuring that all recruitment practices are conducted in a fair, transparent, and non-discriminatory manner, in compliance with applicable laws. 

While base salary is determined by things such as the successful applicant’s qualifications and experience.

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Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.