Marketing Automation Specialist

Join Our Team

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work!

About this Position

The Content Marketing Specialist is responsible for supporting multi-channel marketing efforts targeted to support 150k+ Primerica sales force members in the US and Canada. You will distribute digital marketing content across multiple digital channels. Our team handles a variety of content formats including articles, automated campaigns, videos, and more. You will work with our Content Writers and Content Delivery Team to publish content on our marketing automation platform. This will include publishing content in test and production, completing quality assurance of content and confirming delivery criteria is accurate. Coordinating releases with the team and supporting the Marketing Manager to confirm campaign efficacy via defined success criteria.

Responsibilities & Qualifications

Responsibility 1                        Document content delivery requirements                                                                                                                     
                                                                                                                                        
Work with team to ensure content delivery requirements are properly documented and planned appropriately based on content, targeted audience, reps license, and content channel.                                                                                                                                            
                                                                                                                                            
Responsibility 2    Deliver digital marketing content                                                                                                                    
    
Using the content publisher tool, job duties include publish content to test company, validating content delivered as per requirement from test to production with care and attention to detail.  Collaborating on publishing schedule, communicating with content team and delivery team.  Trouble shooting and resolving publishing related issues as needed. Supporting,  tracking and monitoring of campaign efficacy with Marketing Automation Program Manager.    

Hybrid role

Location: Duluth, GA

FLSA status:
This position is exempt (not eligible for overtime pay):

Yes

Our Benefits:

• Day one health, dental, and vision insurance

• 401(k) Plan with competitive employer match

• Vacation, sick, holiday and volunteer time off

• Life and disability insurance

• Flexible Spending Account & Health Savings Account

• Professional development

• Tuition reimbursement

• Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.