SEO & GEO specialist

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

We are seeking a strategic and hands-on SEO & GEO Lead with over 4 years of experience to lead our organic growth across our US and Canadian brands. Operating within an Agile framework,  you will drive the execution of SEO and GEO initiatives across a diverse portfolio of projects, ensuring every technical and content optimizations align with our rapid delivery cycles.

The ideal candidate is a bilingual expert who can translate complex data into clear business value while collaborating seamlessly with cross-functional stakeholders, such as developer and content teams.

What You'll Be Doing

Strategy & Growth

• Design and own the organic growth strategy, ensuring alignment with SEA (Paid Search) and with overall business goals and KPIs.

• Provide strategic direction for on-page optimization, including metadata, structured data/schema, internal linking, content frameworks and more, ensuring semantic and technical excellence.

• Develop and deploy localized SEO strategies for the Canadian and American markets.

• Lead ongoing monitoring and reporting of organic and AI-driven search performance.

• Establish SEO playbooks, checklists, and QA processes to ensure technical and content standards are maintained across all brands.

• Train cross-functional teams on technical SEO and content standards.

Content

• Lead keyword research and semantic optimizations.

• Create SEO content briefs to inform the copywriting team, balancing user engagement (UX) with search discoverability.

Technical SEO & Architecture

• Conduct advanced technical audits focusing on crawlability, indexability, site architecture, and performance fundamentals (Core Web Vitals).

• Oversee the end-to-end SEO lifecycle within Agile sprints, from drafting technical specifications to performing final QA, ensuring recommendations are implemented correctly.

GEO & AI Innovation

• Research and integrate optimization techniques for AI-powered search results (AEO/GEO) to improve citations within LLMs and conversational engines.

• Adapt content frameworks to balance traditional search excellence with "AI-ready" technical foundations.

What You Bring To The Team

4+ years of proven SEO experience

Professional proficiency in both English and French is required to manage North American market research and execution.(The employee will collaborate with stakeholders outside of Quebec.)

Deep understanding of CMS architecture (Strapi/Drupal/Storyblok) and the ability to navigate HTML/CSS/JS environments.

High-level proficiency in analytics tools such as GA4, Tableau and Google Search Console, as well as SEO tools such as SEMRush, BrightEdge, Screaming Frog, YourText Guru and more.

Experience working in Agile, collaborating with cross functional teams and squads and working closely with product owners and product managers. 

Excellent interpersonal and communication skills, both written and verbal. Capable of translating complex SEO data into clear, actionable business insights for non-technical stakeholders and leadership.

#LI-Hybrid

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]