Lead Product Marketing Manager, B2C

We’re looking for a Lead Product Marketing Manager to drive product and go-to-market (GTM) strategy for our property listing page and agent connection experiences for consumers. The ideal candidate is a decisive leader who leverages both data and creative problem-solving to identify and guide strategic product initiatives & launches, revenue growth opportunities, and lead capture strategies. We’re looking for someone who thrives on crafting compelling narratives that highlight our product value propositions and bringing new products to market. 

You will report to the Sr. Manager of Consumer Product Marketing while partnering with our Product Management, Design, Marketing, Finance, Corporate Strategy, Brand and Analytics teams to lead product messaging and GTM strategy, while influencing product roadmaps for a highly visible portfolio.

What you'll do:

• Partner with key stakeholders to develop and refine portfolio vision, strategy, and opportunity sizing
• Identify, model and help to prioritize new product initiatives for both new and existing market segments
• Conduct market and competitive analyses across key verticals to inform product strategy and positioning
• Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more
• Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation
• Serve as a subject matter expert on http://realtor.com ’s consumer segmentation, real estate industry trends and the messaging hooks that drive traffic, revenue and lead growth

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you'll bring:

• 10+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 5 years in specifically B2C Product Marketing.
• Bachelor’s degree or equivalent experience
• MBA preferred
• The ability to thrive in a fast-paced and ever-changing environment is a must
• Proven experience identifying and driving strategic product initiatives 
• Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution 
• Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data
• Self-starter with an incredible work ethic and team first mentality
• Excellent organizational skills and ability to own a project start to finish
• Excellent communication and presentation skills
• Strong analytical skills: comfort with data analysis, modeling, and presenting quantitative insights
• Attention to detail and organization is paramount with a continuous desire to learn and improve
• Early adopter of AI tools for workflow efficiency
• Proven track record of delivering to schedule and to results

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location