Execute B2B email marketing campaigns, optimize workflows and segmentation, analyze campaign performance, develop Web3 and DeFi partnerships, organize community events, support integrated marketing initiatives, and grow brand presence. The role collaborates with the Senior Marketing Manager and Social Media Manager to generate leads, engage industry professionals, and improve marketing results through data-driven insights.
About Octav…
Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.
Octav is seeking a Growth Strategist to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high-impact email marketing campaigns, building strategic partnerships, and growing our brand presence within the Web3 ecosystem. This role is ideal for a results-driven professional passionate about community engagement and partnership development in the B2B SaaS and crypto space.
- Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates.
- Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals.
- Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.
- Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.
- Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads.
- Develop and maintain strong relationships with key stakeholders to foster long-term partnerships that support our marketing objectives.
- Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.
- Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.
- Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies.
- Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.
- Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.
- Email Marketing Expertise: 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.
- Partnership Development: Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.
- Community Engagement: A track record of organizing and executing virtual events or community initiatives.
- Data-Driven: Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.
- Relationship Builder: A natural communicator with a talent for establishing and nurturing professional partnerships.
- Collaborative Team Player: Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.
- Passion for Web3: A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.
Octav Montréal, Québec, CAN Office
Montréal, Québec, Canada
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What you need to know about the Montreal Tech Scene
With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
