Growth Marketing Specialist (12-month contract)

About Dialogue

Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform🅫, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.

When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on:

• Impact
• Community
• Growth
• Excellence

Feel like you can make a difference? Good news, we saved you a seat! 

Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact [email protected].

Your role as Growth Marketing Specialist (12-month contract)

We’re currently looking for a Growth Marketing Specialist on a 1-year contract to help scale and optimize our growth engine. Your mandate will be to build and launch integrated marketing campaigns, support experimentation initiatives, and help optimize our marketing funnel through data-driven insights and marketing automation to improve conversion and pipeline generation.

Working closely with the growth team, and cross-functional teams, you’ll help translate growth ideas into fully executed campaigns and experiments that drive measurable impact across the buyer journey.

What you'll be doing

• Build and launch integrated marketing campaigns across website, landing pages, paid channels, and lifecycle touchpoints
• Translate growth hypotheses into fully executed marketing experiments (emails, landing pages, forms, CTAs, journeys, gated and ungated content)
• Create and manage email campaigns, nurture programs, and automated lifecycle journeys
• Act as a HubSpot power user by managing workflows, campaign tracking, lead scoring, lifecycle stages, and reporting
• Build and optimize landing pages, forms, and conversion funnels to improve lead capture and engagement
• Ensure CRM data hygiene, campaign tagging, and scalable marketing automation architecture
• Support experimentation across the marketing funnel to improve performance and conversions
• Monitor campaign and funnel performance, prepare reports, and surface insights that inform growth strategy
• Identify opportunities to improve conversion rates, campaign performance, and operational efficiency
• Collaborate with Content, Product Marketing, Brand, and Go-to-Market teams to ensure campaign alignment

We'd love to hear from you if you have

• 3–6 years of experience in growth marketing, lifecycle marketing, or marketing operations
• Advanced experience with marketing automation platforms such as HubSpot (workflows, campaign integration and tracking, reporting)
• Strong experience building and optimizing digital campaigns, including paid acquisition, website and landing pages, and conversion funnels
• Solid understanding of full-funnel growth mechanics and conversion rate optimization (CRO)
• Experience supporting experimentation and data-driven marketing initiatives
• Strong analytical mindset with attention to detail
• Comfort working in a fast-paced, experiment-driven environment
• Experience with HTML/CSS for emails or landing pages (nice-to-have)
• Experience working in growth at B2B complex sales environments (nice-to-have)
• Familiarity with marketing analytics, attribution models, and campaign tracking (nice-to-have)

Please note that as we serve customers across Canada, bilingualism is essential for this position. You may be required to communicate in French and English.

At Dialogue, your well-being is our priority

Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits:

• Access to the Dialogue app and virtual mental health support for you and your family
• Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement
• 4 weeks vacation, 9 wellness days, and 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Work abroad up to 4 weeks/year
• Incentive plans, referral bonuses & RRSP matching
• Learning via Coursera, external training budget & mentorship
• Optional parental leave top-up