Miro's Product Marketing team shapes how the world thinks about, adopts, and gets value from Miro. We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go to market approaches, built in partnership across teams at Miro. Successful Product Marketers at Miro are curious, customer centric, creative problem solvers, operate with end to end ownership of their domain, and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.
About the RoleThis role offers the chance to shape Miro's expansion into new market categories, work directly with senior leadership on strategic initiatives, and build scalable approaches that will guide future product category expansions. You'll have autonomy to experiment while contributing signficantly to the company's next phase of evolution.
- Drive market discovery and customer understanding through deep curiosity and investigative research, uncovering insights about target personas, their underlying motivations, pain points, buying processes, and customer journeys
- Develop differentiated positioning and messaging that connect product capabilities to customer outcomes, leveraging creative thinking to find unique angles that set our solutions apart from competitive alternatives
- Build comprehensive go-to-market strategies with an end-to-end perspective, connecting work across product discovery, development, campaign and launch execution, demand generation, and sales enablement while optimizing for system-wide impact
- Go from 0 to 1 to scaled launches as products and product-market fit matures, balancing innovative approaches with proven methodologies to accelerate time-to-market and ensure consistent execution
- Influence cross-functional alignment without formal authority, driving decisions across product, engineering, sales, marketing, and customer success teams through compelling storytelling and data-driven insights
- Establish thought leadership and market credibility by collaborating with marketing teams to develop content strategies and campaigns that position Miro as an innovator in new market categories
- 6+ years of product marketing/generalist marketing experience with proven success launching new products or entering new market categories, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
- Entrepreneurial track record of building marketing strategies from zero to one, with evidence of taking ownership beyond assigned scope and driving initiatives through obstacles
- T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
- Multi-product or platform experience with enterprise software, particularly in productivity, collaboration, or work management solutions
- 401k matching + Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2,000 of charitable donation matches each year
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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