Director, Strategic Insights

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. 

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Position Summary

The Director, Strategic Insights leads the Strategic Insights function by translating customer, market, and behavioural data into actionable insights that support business decisions. Reporting to the VP, Data Strategy, this role partners with brands and cross-functional teams to strengthen insight capabilities and embed a customer-focused, data-driven approach into planning, prioritization, and performance measurement across the organization.

Key Responsibilities

• Define and execute the enterprise Strategic Insights roadmap, integrating customer analytics, consumer research, and market intelligence into a unified capability
• Lead advanced customer analytics and translate behavioural data into actionable strategies to improve acquisition, retention, engagement, and lifetime value
• Oversee consumer and market research programs to inform brand positioning, strategic planning, and executive decision-making
• Partner with senior leadership to embed insights into planning, prioritization, and performance measurement across the organization
• Build and lead a high-performing, multidisciplinary insights team while driving adoption of data-driven decision-making and innovation

Qualifications

• 10+ years of experience in strategic insights, analytics, or research leadership within retail or consumer-driven environments
• Strong strategic and commercial acumen with the ability to link insights to business outcomes and influence executive decisions
• Deep expertise in quantitative and qualitative methodologies, including customer segmentation, predictive analytics, and market research
• Proven leadership experience building and developing high-performing, cross-functional teams in a matrix environment
• Excellent communication and storytelling skills, with the ability to translate complex data into clear, compelling executive narratives
• Bilingual French and English to communicate with teams and stakeholders across Canada

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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