Analyst, Sales and Marketing (French Services) (Hybrid/Telework)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Your role 

As Analyst, Revenue Optimization, you are responsible for ensuring that sales targets are met by applying ad inventory management and pricing strategies to optimize TV schedule revenue potential. 

You will be responsible for proactively monitoring inventory utilization and adjusting rates based on market demand. You will also work on media research projects-such as analyzing Numeris data—and provide audience forecasts and rate justifications for seasonal programming schedules. Finally, you will prepare audience tracking tools and performance analyses (both individual and overall) for programs, interpreting the results to adjust revenue generation strategies and forecasts as needed. 

You will design, develop, and optimize dynamic reports and dashboards using IBM Cognos Analytics and Power BI Desktop. Using the Cognos Analytics environment, you will handle the maintenance and evolution of existing reports. 

You contribute to the renewal of direct client agreements by proposing negotiation strategies and commercial offer parameters to the sales teams. 

We are looking for a candidate with the following: 

Qualifications: 

• University degree in marketing or equivalent 
• Three (3) or more years of relevant industry experience 

Skills: 

• Ability to analyze and present data reports in an innovative and accessible way;
• Ability to extract, analyze, and model data to generate accurate reports and actionable recommendations; 
• Technical proficiency: Windows (Excel, PowerPoint, Power BI), Google Suite, IBM Cognos Analytics, databases and information systems (Numeris, Infosys, Instar TV/VAM, TAM), and ability to quickly learn internal tools (MRO, Rates & Rating Tool, Onair); 
• Priority management: Meeting various deadlines, managing multiple projects simultaneously, and demonstrating rigor and attention to detail; 
• Excellent oral and written communication skills; 
• Bilingualism is an asset; 
• Knowledge of the media industry, media buying agencies, and/or experience in the television and digital media is an asset. 

It is your responsibility to include an up-to-date CV in your application, highlighting the qualifications and skills sought for this position.

Selected candidates will be tested as follows: 

• Theory test 
• Interview 

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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