Teams at Willow Health Inc.

Own Marketing project intake, scoping, execution, timelines, dependencies, and cross-functional coordination. Architect project management systems, workflows, automations, dashboards, intake processes, and reporting. Lead AI and agentic workflow adoption, resource prioritization, operational infrastructure, product launches, and go-to-market coordination across Marketing teams. Improve data visibility, stakeholder alignment, accountability, and execution speed in a fast-moving, distributed startup environment.

Lead and implement cross-functional operational projects, design and document scalable SOPs and workflows, build ClickUp automations, develop dashboards and reporting, manage knowledge and onboarding documentation, partner with department leaders, and support vendor onboarding and high-priority strategic initiatives.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.