Teams at Viral Nation

Execute and optimize paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, and troubleshooting. Analyze performance data, manage experimentation across audiences, creative, and bidding, support media planning, and recommend creative improvements. The role also contributes to paid search and potentially programmatic campaigns, participates in client and platform calls, and communicates campaign performance and strategy.

Leads full-funnel performance marketing strategies across paid social, search, and programmatic channels. Owns media planning, audience strategy, campaign optimization, reporting, client narratives, QA, measurement frameworks, and growth recommendations. Manages client relationships, mentors Senior Associates, drives experimentation, partners with creative and strategy teams, and supports pitches and process improvements.

The Talent Coordinator supports influencer discovery, signing, and career management. Responsibilities include developing social-first strategies and pitch materials, analyzing platform algorithms and metrics, coordinating content execution, managing timelines and budgets, supporting client pitches, maintaining talent and campaign records, tracking payments, pursuing growth opportunities, and monitoring influencer industry trends.