Teams at Rethink

Manages daily social media publishing, community engagement, listening, and brand-appropriate responses across English-language accounts. Identifies trends, viral comments, user-generated content, and potential risks, escalating issues according to established protocols. Collaborates with account directors and social media strategists to inform content calendars, while maintaining response libraries, FAQ records, and publishing schedules.

Analyze General Motors’ social media data, paid content performance, audience sentiment, brand health, and community trends. Produce recurring performance reports, dashboards, presentations, and ROI analyses. Translate data into strategic recommendations for content calendars, posting frequency, media decisions, and creative formats. Collaborate with agency and client teams while identifying engagement trends and potential brand risks.

Élabore les stratégies de médias sociaux pour les marques de General Motors sur Meta, Instagram, TikTok, YouTube et X. Définit les priorités de contenu, les formats et les briefs, coordonne la promotion payante, évalue les idées créatives, intègre les relations publiques et les communications, et transforme les données de performance en recommandations stratégiques. Suit les tendances culturelles, les fonctionnalités des plateformes et le marché des véhicules électriques.