Teams at Pelmorex Corp

Conducts end-to-end consumer and marketing research using qualitative, quantitative, secondary, and syndicated data. Responsibilities include user interviews, moderated testing, surveys, concept testing, market and category tracking, segmentation, AI-assisted synthesis, vendor coordination, budget management, and KPI measurement. Provides actionable recommendations to Product and Marketing teams supporting product development, consumer engagement, revenue growth, and brand strategy across Canadian and international platforms.