Teams at Kraken Digital Asset Exchange

Lead the Pro team to design, develop, and deliver frontend systems for Kraken's trading interface, focusing on user experience and mentoring engineers.

Lead and evolve Payward's core brand system—guidelines, component libraries, templates and assets—ensuring coherent visual identity across brands. Define brand behavior for emerging surfaces and AI outputs, collaborate with pods to fix systemic issues, translate complex crypto and finance concepts into usable guidance, run constructive design reviews, and shape how design tooling and AI affect brand practice.

Lead and evolve Payward's core brand system: guidelines, component libraries, templates, and assets. Raise brand quality across product pods through systems thinking, guidance, and design reviews. Define identity standards for new surfaces (including AI and motion), collaborate with designers, PMs, and marketers, and translate complex crypto and finance concepts into usable brand guidance.