Teams at Kraken Digital Asset Exchange

Lead and scale Kraken Pro's global KOL/affiliate program: build BD team and processes, source/contract/manage KOLs, ensure compliance, drive creative regional campaigns, measure ROI, and deepen partner engagement.

Lead the Pro team to design, develop, and deliver frontend systems for Kraken's trading interface, focusing on user experience and mentoring engineers.

Lead and evolve Payward's core brand system—guidelines, component libraries, templates and assets—ensuring coherent visual identity across brands. Define brand behavior for emerging surfaces and AI outputs, collaborate with pods to fix systemic issues, translate complex crypto and finance concepts into usable guidance, run constructive design reviews, and shape how design tooling and AI affect brand practice.