Teams at Hudson's Bay Company

Leads regional marketing, advertising, promotional, merchandising, and social media initiatives across Quebec. Supports dealer committees, coordinates with merchants, suppliers, and corporate teams, negotiates promotional programs, manages budgets, and tracks campaign performance and ROI. Develops targeted campaigns across Facebook, Instagram, and TikTok, collaborates with influencers and content creators, and presents results to stakeholders. Requires bilingual French and English communication, strong planning skills, retail marketing experience, and analytical reporting capabilities.

Executes CRM and email campaigns, customer journeys, and automations in Adobe Journey Optimizer. Develops responsive HTML email templates, configures audiences and personalization, performs QA and troubleshooting, maintains forms, and analyzes campaign performance. Collaborates with creative, content, and corporate CRM teams to ensure effective deployment, governance, consent, data, and deliverability standards.

Creates and manages branded product imagery and visual content for Sports Experts and Atmosphere. Responsibilities include product selection and styling, photo shoot participation, mood boards, partner and location recommendations, sample tracking, approvals, photo selection, archiving, Pixieset management, product lists, invoicing, and improving production processes. The role collaborates with purchasing, production, and marketing teams while ensuring brand consistency across seasons, categories, and channels.