Teams at GEOTAB

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments. Lead market research, buyer personas, positioning, messaging, content, sales enablement, launches, demand generation, and association engagement. Translate public sector purchasing dynamics, compliance requirements, and customer insights into marketing programs that drive acquisition, expansion, retention, and pipeline. Partner closely with Product, Sales, Marketing, and external partners while representing Geotab at industry events.

Lead global demo strategy and operations: design, build, and govern gold-standard SaaS demo environments and realistic data; develop modular demo content and AI-enabled assembly; align Sales, Product, Marketing, and Enablement; drive seller and partner readiness, certification, and continuous improvement to improve win rates and product adoption.

Lead drafting, negotiation, and execution of complex, revenue-impacting contracts. Collaborate with sales, operations, and legal to manage contract lifecycle, assess risk, support compliance and continuous improvement, mentor junior staff, and use AI and contract tools to increase efficiency.