Teams at EXL

Leads the full CRM marketing lifecycle, including campaign strategy, audience segmentation, personalization, build, QA, deployment, testing, measurement, and optimization across email, SMS, and push channels. Uses analytics, automation, machine learning, and predictive modeling to improve engagement, conversion, and fan lifetime value. Collaborates with Marketing, Data & Analytics, MarTech, Product Marketing, agencies, and vendors to deliver large-scale campaigns and continuous performance improvements.

Leads large-scale analytics and data management programs, overseeing scope, timelines, quality, costs, governance, risks, stakeholders, and globally distributed teams. Provides technical delivery oversight for cloud analytics, data engineering, data warehousing, and modern data stacks. Mentors leaders, manages executive relationships, drives continuous improvement, and identifies account-growth opportunities through organic business development, proposals, estimation, and solution shaping.

Owns the CRM marketing lifecycle, including strategy, audience segmentation, campaign production, QA, deployment, testing, performance measurement, and optimization across email, SMS, and push channels. The role develops personalized lifecycle campaigns, uses analytics and automation to improve fan lifetime value, extracts actionable insights, and collaborates with marketing, analytics, MarTech, product marketing, agencies, and vendors.