Teams at EverCommerce

Own lifecycle and growth marketing initiatives for Invoice Simple, designing customer journeys across email, push, and in-app channels. Drive activation, retention, feature adoption, monetization, and revenue growth through data-informed hypotheses, experimentation, and optimization. Partner cross-functionally with Product, Product Marketing, Growth, Payments, Data, automation, creative, and analytics teams to execute initiatives, assess performance, and scale effective strategies in a SaaS and Product-Led Growth environment.

Leads customer acquisition and growth strategy for Invoice Simple across paid media, SEO, analytics, lifecycle, product marketing, web, and mobile channels. Owns a multimillion-dollar acquisition budget, growth roadmap, experimentation program, forecasting, attribution, channel optimization, and executive reporting. Partners cross-functionally to improve funnel performance, conversion, and customer acquisition economics while scaling a SaaS growth engine.

Leads and scales SaaS Growth and Lifecycle Growth engineering teams for Invoice Simple. Responsibilities include hiring, mentoring, performance management, software delivery, Agile process improvement, experiment-driven Product-Led Growth, A/B testing, product analytics, funnel optimization, stakeholder communication, and technical leadership across full-stack web and mobile development.