Teams at Directive Consulting

Lead the development of Directive’s Lifecycle Marketing practice across eCommerce, B2B, SaaS, and service clients. Architect customer journeys, segmentation, automation, experimentation, and measurement frameworks; deliver hands-on client strategy and execution; manage senior client relationships; mentor marketers; and support scoping, pitching, sales, and growth of the practice.

Create performance-driven static and motion creative for social and landing pages, edit video cutdowns, run CRO experiments (A/B tests), analyze heatmaps/usability, collaborate with media/content teams, and iterate designs based on data to optimize campaign KPIs.

Lead and mature the company's information security program for a distributed workforce. Develop security strategy, governance, risk assessments, incident response, vendor risk management, compliance (SOC 2/ISO/NIST), device and identity controls, security awareness, and executive reporting to reduce cyber risk and enable business growth.