Teams at Directive Consulting

Build and own customer marketing programs spanning advocacy, lifecycle engagement, retention, referrals, and account expansion. Create case studies, testimonials, reference programs, segmented email campaigns, nurture programs, and targeted outreach. Partner with sales and client services to identify growth opportunities, engage customer champions, and connect marketing activity to pipeline and revenue. Manage marketing technology, track performance, and optimize campaigns in a remote, cross-functional environment.

Develop and manage SEO and content strategies for enterprise B2B technology and SaaS clients. Responsibilities include keyword research, on-page optimization, link building, content campaign development, analytics-driven goal setting, project coordination, client communication, reporting, and identifying account growth opportunities. The role manages deliverables through Asana, collaborates with internal specialists and clients, and presents performance updates in bi-weekly, monthly, quarterly, and bi-annual reviews.

Manage programmatic advertising clients across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and produce actionable reports. Collaborate with creative, analytics, and account teams while serving as the primary client contact. Present campaign plans and recommendations, drive growth for B2B and SaaS clients, and manage campaigns with substantial monthly budgets.