Teams at Cirque du Soleil

Lead global show marketing and demand generation for touring and resident productions across International and Americas markets. Set go-to-market systems, allocate media investment, integrate CRM/pricing/ticketing, manage regional marketing directors and agencies, and drive ticket revenue, attendance, and marketing efficiency.

Leads sales growth for Cirque du Soleil’s touring portfolio across the Americas. Responsibilities include developing group and distribution sales strategies, managing revenue targets and pipelines, leading a multi-market sales team, building distribution partnerships, negotiating accounts and commissions, collaborating on pricing and inventory, forecasting performance in Salesforce, and representing the organization at client meetings and industry events.

Owns marketing strategy and performance across assigned Americas markets, with direct accountability for revenue, ticket sales, demand generation, and cultural relevance. Leads integrated campaigns spanning paid media, digital, creative, influencers, affiliates, partnerships, public relations, and experiential marketing. Manages agencies, cross-functional stakeholders, production budgets, creative testing, and market-specific initiatives while optimizing campaigns for conversion and urgency.