Teams at Canadian Tire Corporation

Leads Quebec regional marketing, advertising, promotional, merchandising, and social media initiatives. Supports dealer committees, coordinates with corporate partners and suppliers, negotiates promotional programs, manages budgets, tracks ROI, and presents performance results. Develops targeted campaigns across Facebook, Instagram, and TikTok, collaborates with influencers and content creators, and ensures regional strategies align with national plans. Requires bilingual French and English communication, strong organization, analytical skills, and experience in marketing, merchandising, advertising, retail operations, and committee collaboration.

Executes CRM email campaigns, customer journeys, and automations for multiple retail banners using Adobe Journey Optimizer. Builds responsive HTML email templates, configures segmentation and personalization, performs QA and technical troubleshooting, maintains data collection forms, and supports campaign performance analysis. Collaborates with creative, content, and corporate CRM teams to ensure compliant, accurate, and efficient deployments.

Develops and maintains visual brand consistency for Sports Experts and Atmosphere across product categories and seasons. Responsibilities include selecting and styling products, supporting photo shoots and advertising productions, preparing mood boards, coordinating samples and approvals, managing visual archives in Pixieset, tracking photographed products in Excel, and monitoring content across channels. The role also handles styling expenses, photo selection, and process improvements while collaborating with purchasing, production, and marketing teams.