Teams at Black & White Zebra

Lead editorial strategy and audience growth for a B2B people-leadership brand. Create, assign, edit, and publish practitioner-driven content across articles, newsletters, social, video, podcasts, livestreams, and events. Use analytics to optimize engagement, recruit and manage contributors and partners, build community-powered distribution loops, and measure success via subscriber growth, newsletter engagement, return visits, and authority signals.

Lead external thought-leadership campaigns by turning content, data, and events into high-impact narratives. Secure media placements, partnerships, and speaking opportunities to drive audience growth, backlinks, and revenue. Measure and optimize performance across media, social, paid distribution, and partnerships to convert external visibility into subscriber growth, engagement, and retention.

Lead social growth by turning editorial, audio, events, and expert content into platform-native formats and campaigns. Build repeatable systems for organic distribution, paid amplification, partner activation, and social-to-owned conversion. Measure, test, and scale audience growth to drive subscriber and community acquisition from senior decision-makers.